Most link-in-bio advice is written for creators with an audience. If you're a designer, engineer, consultant or coach, the person clicking your link is different: a recruiter between meetings, a client comparing three options, a founder who got your name from a friend. They aren't browsing. They're deciding. This guide is about building a link for that reader.
Start with who clicks, not what you have
Before you add a single button, write down the two or three kinds of people who will open your link in the next three months and what each needs to decide. A hiring manager needs to know if you've done this job before. A client needs to know if you've solved their problem and roughly what it costs. A conference organiser needs a headshot, a bio and a topic.
Everything on the page should serve one of those decisions. If a link doesn't, it's decoration. The most common mistake I see is a page that lists every profile the person has ever made: Medium, Behance, Dribbble, GitHub, three podcasts. The reader has to do the work of finding the proof. Most won't.
The five things that belong above the fold
On a phone, the first screen is all many visitors see. It should hold:
- Your name and a headline that says what you do and for whom. "Product designer for fintech teams" beats "Designer | Thinker | Maker".
- A photo that looks like you today. People hire people.
- One primary action: book a call, see my work, or download my resume. One, not five.
- A single line of proof: a company, a number, a client. "Led checkout redesign at Razorpay, +11% conversion".
- Where you are and whether you're available. It saves both of you a message.
Below the fold: proof, not a list of links
A link in bio for professionals works more like a short personal website than a list of buttons. After the first screen, show your best two or three pieces of work as small stories: the problem, what you did, what changed. A screenshot and three sentences beat a link out to a 4,000-word case study nobody opens.
Then add what a stranger needs to trust you: testimonials with a name and a company, logos only if you have permission, and short experience entries. Put the long list of social profiles at the bottom as icons. They matter for people who already know you, and for search engines connecting your profiles, but they're not the pitch.
If you sell something (a template, a session, an e-book), give it its own section with a price. Hiding prices behind a contact form loses most buyers.
What to leave off
Cutting is where pages get good. Remove:
- Links to profiles you haven't updated in a year. A stale profile is worse than none.
- Every skill you've ever touched. Keep what you want to be hired for.
- Vague mission statements. Replace them with one sentence about a result.
- Duplicate routes to the same thing ("Contact", "Email me", "Say hi").
- Anything you'd be uncomfortable with a recruiter reading, including old side projects that send the wrong signal.
Use one link everywhere, then measure
The point of a single link is that it's the same everywhere: LinkedIn's website field, your Instagram and X bios, your email signature, your resume header, the footer of proposals. That consistency also helps search engines and AI assistants understand that these profiles are one person, which is how your page starts showing up for your own name.
Then check it's doing its job. Look at which buttons get clicked and from where. If nobody clicks your case studies, the titles aren't working. If people visit from LinkedIn but never book, your call-to-action is in the wrong place. On featurd you can also send a tracked link to one person, say a recruiter, and see when they open it, which tells you when to follow up.
A template you can copy
For most professionals this order works. Adjust names to your field; the role pages show versions for designers, developers, consultants and job seekers.
- Header: name, headline, photo, location, one primary button.
- Selected work: two or three short stories with a result each.
- What I offer: services, products or the role you want, with prices where it makes sense.
- Proof: two or three quotes with names.
- Experience: short entries, newest first.
- Contact: a form or booking calendar, plus social icons.
How long should this take?
Writing it from scratch takes most people an evening. If you have a decent LinkedIn profile, you can start from that: export it as a PDF, give it to a tool like featurd, and edit the draft. Whatever you use, spend your time on the two or three work stories. That's where the page is won.