A personal page for fitness coaches

What your page should include

• Who you train and the result they're after: fat loss, first pull-up, marathon, postnatal
• Certifications and the gym or area you work in
• Packages with prices: 1:1, online programming, small group
• Client results shared with written consent
• A free intro call or assessment to book

Instagram finds them, your link signs them

Most personal trainers and online coaches get discovered through reels, gym-floor word of mouth or a friend's transformation post. The follower taps your bio link already half-interested. If they land on a list of eight buttons, including your Spotify playlist and a discount code for protein, they leave without asking a question.

Your link should be a short sales page for one decision: "Is this coach right for me, and how do I start?" Everything else is a distraction.

Say who you train, specifically

"Helping people get fit" describes every coach on earth. The coaches who fill their books name a person: "Strength training for women over 40", "Online coaching for desk workers who want their first pull-up", "Marathon plans for runners who keep getting injured". A specific promise makes the right people feel seen and politely turns away the rest.

Then show the route: how many sessions a week, whether you program online or train in person, what check-ins look like, and how long until people usually notice a change.

Results, shown responsibly

Client results are the strongest thing on a fitness page and the easiest to get wrong. Only post photos and names with written consent. Pair photos with numbers and the client's own words: "Deadlift 60 kg to 110 kg in 9 months, and my back pain is gone". Avoid promising anyone the same result, and be careful with weight-loss claims in particular; ad platforms and consumer law in many countries treat them strictly.

On featurd, a client can confirm a result with a Trust proof: they get a link, confirm what you wrote, and a small verified mark appears next to it. It answers the quiet suspicion that every transformation photo on the internet is borrowed.

If you mention nutrition, stay inside your qualification. Meal ideas are fine; medical diets are for registered dietitians. A one-line disclaimer that clients should check with a doctor before starting a new programme is common practice.

Your featurd setup

• Header and one-line promise, with a photo of you coaching, not posing.
• Metrics: "140 clients coached", "4.9 average rating", "8 years". Keep them true; they can carry Trust proofs.
• Offers: 1:1 in person, online programming and small group, each with a price and what's included.
• Gallery or cases: three client stories with consent.
• Products: a free starter plan or habit tracker to collect emails, on every plan. Paid programmes, like a 12-week PDF plan, on Pro through your own Stripe or Razorpay with 0% to featurd.
• Book: a free assessment or intro call synced with Google Calendar.
• Goal: optional progress bar, like "Spots left this month: 3 of 10", if it's genuinely true.
• Instagram and YouTube widgets lower down, free on every plan, so new visitors can watch you coach.

An example page

Arjun Rao coaches strength for busy professionals in Bengaluru and online. His page uses the Brutal look: black, electric yellow, huge type reading "Get strong in 3 hours a week". Under it, three numbers, then three packages: in-person 1:1 at ₹12,000 a month, online programming at ₹4,500 a month, and a ₹0 "Desk-worker starter plan" PDF that collects an email.

Halfway down, two client stories with photos and Trust proofs, then a booking section titled "Free 20-minute assessment call". A YouTube reel of a coaching session sits near the bottom, followed by an FAQ about missed sessions and travel.

Pricing that sells the right package

Most coaches list three packages and wonder why everyone picks the cheapest. Put the one you want most people on in the middle, say who each is for ("Best if you already train and need a plan"), and show a monthly price rather than a per-session one for ongoing coaching. If you run a waitlist when you're full, keep it on the page; it's free on every plan and gives you a list to message when a slot opens.

Follow up while they're motivated

Motivation is perishable. When someone downloads your free plan or books a call, featurd notifies you so you can reply the same day, and on Pro, Autopilot can send an instant reply while you're mid-session. Leads land in one list, so the person who messaged in January doesn't get forgotten by February.

If you send your page to a gym or corporate wellness lead, use a tracked link to see when they open it. Then build yours: pick a look in Explore and give Ivo your Instagram bio and package list to start.