LinkedIn is where consultants, coaches, recruiters and B2B freelancers get the most qualified attention, and most of them make that attention work too hard. Someone reads your profile, likes it, and then has to message you, wait, and trade times. A booking link removes three steps. LinkedIn has no single "booking" field for free accounts, but there are five places a link can go. Here they are, best first.
Quick steps
- Copy the booking link from your scheduling tool (Calendly, Cal.com, Google Calendar or similar).
- On LinkedIn, click Me, View profile, then the pencil on your intro card.
- Under Website, paste the link and label it, then save.
- Add the link to your Featured section via Add profile section, Recommended, Add featured, Add a link.
- Mention the link in your About section and in relevant posts.
- If you have Premium Business, add a custom Book an appointment button.
1. The intro website link (free, the most visible)
LinkedIn lets you show one website link right under your headline on the intro card. It's the most visible free link on your profile and shows on mobile too.
- Click Me, then View profile.
- Click the pencil icon on your intro card (top section).
- Scroll to Website, paste your booking URL and add link text such as "Book a 20-min call".
- Save. Check it on your phone: the link should appear under your headline.
2. Featured section (free, visual)
Featured shows cards with a preview image near the top of your profile. LinkedIn's help page lists external links as a supported type. To add one: from your profile, click Add profile section, open Recommended, choose Add featured, click the plus icon and choose Add a link. Paste the URL, edit the title and description, and save.
Calendly's default preview card is plain. If it looks weak, link to a page that has a proper preview image and a booking button on it instead. Some users report LinkedIn rejecting certain booking URLs as invalid; removing "www." or using the full https:// address usually fixes it. Our Featured section guide covers the card in detail.
3. Contact info (free, less visible)
Contact info holds up to three websites with a type label. It's one click deep, so fewer people see it, but recruiters and buyers who are already interested do check it. Edit it from the intro card's Contact info link. Choose the Other type so you can write your own label.
4. About, posts and messages (free, contextual)
LinkedIn doesn't make links in your About section clickable on every surface, so treat a URL there as a backup, not your main route. Posts are different: a short post about the problem you solve, ending with "I keep three intro slots a week; link in comments", works well. In messages, send the link only after the other person shows interest. Dropping a calendar link in a first message reads as a cold pitch.
5. Custom button (Premium)
Premium Business, Sales Navigator and some other paid plans include a custom button ("Book an appointment", "Visit my website" and similar) on your intro card. Edit it from your intro card or the custom button setting, choose the label and paste your booking link. It's the cleanest option if you already pay for Premium, but not worth buying Premium for on its own: the intro website link does most of the same job for free.
What should the link open?
A bare calendar works when people already know you. For strangers, it asks for 30 minutes before they've seen any proof. A better target is a page with two or three results, who you help, a starting price and the booking button. That way the link does the qualifying for you, and fewer tyre-kickers fill your calendar.
If you're job hunting rather than selling, the same idea applies with different content: see how to get found by recruiters.
Worked example: a consultant's profile, before and after
Before: headline "Founder | Strategy | Growth", no website link, a Featured section with two old posts, and "DM me" at the end of About. Interested buyers had to message, wait for a reply and trade times; most didn't.
After: headline "Pricing strategy for B2B SaaS · 40+ pricing projects", the intro website link labelled "Book a 20-min pricing review", a Featured row with a client result first and the booking page second, and an About section ending with one sentence on what happens on the call. Nothing about the profile is louder. It simply removes the steps between interest and a meeting.
Two details make the difference. First, the label says what the call is, not "Calendly". Second, the booking form asks two qualifying questions (company size and the pricing problem), so the consultant can decline poor fits before the call instead of during it.
Etiquette that keeps the link welcome
- Never send a booking link as the first message to a stranger. Ask a question or share something useful first.
- When you do send it, offer a choice: "Here's my calendar, or reply with two times that suit you."
- Keep first calls short (15 to 20 minutes); long first calls get postponed.
- Check your notice period and time zone settings so international bookings land at sane hours.
How featurd does it
featurd builds that page from your LinkedIn profile itself: paste your profile URL and Ivo drafts your headline, proof and offer, with the booking button in place. Bookings sync with Google Calendar, or you can paste your Calendly link instead. The free plan covers it; on Pro you can also send a tracked link to a specific prospect and see when they opened it, from which device and country. That's all a tracked link shows: no names, no reading behaviour.
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