Switching link-in-bio tools sounds risky: you have links in Instagram, TikTok, YouTube, email signatures, printed QR codes and old posts all pointing at linktr.ee/yourname. Done in the right order, though, nobody notices except you. This checklist works whichever tool you're moving to.
Quick steps
- List every link, title and thumbnail on your Linktree page and note your top-clicked links.
- Build the new page with the same links in the same priority.
- Test every link on the new page.
- Update your bio links on every platform, then email signature and other profiles.
- Keep Linktree live and add a link on it pointing to your new page.
- Watch traffic on both for a few weeks before downgrading or deleting.
Step 1: Back up everything
Open your Linktree admin and write down, or screenshot, every link with its title, URL, thumbnail and position, plus your bio, profile photo, social icons and theme colours. Note any locked, scheduled or age-gated links separately; many tools handle those differently. Also check Linktree's analytics for your top links over the last 90 days: those must be first on the new page.
If you sell through Linktree's shop or collect emails there, export your sales records and subscriber list before you change anything.
Step 2: Rebuild on the new tool
Recreate the links in order of what matters, not the order they were added. This is the moment to clean up: remove dead promotions, merge duplicate links, and add what Linktree's list format didn't show well, like a few lines on what you do, proof of work or prices. Several tools can import a Linktree page for you, which saves most of this step.
Step 3: Test before you switch
Click every link on the new page on a phone. Check that the page looks right in the Instagram and TikTok in-app browsers, not only Safari or Chrome. Check the preview card when you paste the URL into WhatsApp or LinkedIn; our share preview checker helps.
Step 4: Update every place the old link lives
Work through this list in one sitting:
- Instagram: Edit profile, Links.
- TikTok, YouTube, X, Threads, Pinterest and LinkedIn bio or website fields.
- Email signature and newsletter footer.
- Pinned posts, YouTube video descriptions and podcast show notes you still promote.
- QR codes on printed material: note them; you can't change print, which is why step 5 matters.
Step 5: Keep Linktree as a signpost
Don't delete your Linktree account straight away. Old posts, printed QR codes and other people's articles still point to it. Instead, add a link at the top of your Linktree saying "My new page →" pointing to the new URL, and leave your most important links in place for a while. Linktree's free plan keeps the page live, so there's no cost to doing this. After a month or two of low traffic on the old page, you can trim it further.
Step 6: Compare numbers
For the first few weeks, compare visits and clicks on the new page with Linktree's numbers for the same period before the switch. A small dip is normal as old links age out. If clicks on your main link drop, it's usually because the new page put something above it. See link in bio analytics for what to watch.
Common mistakes when switching
- Deleting the Linktree account on day one, breaking every old post and QR code.
- Forgetting platforms you rarely open: Pinterest, Threads, an old YouTube channel.
- Changing the order of links, so your top earner drops below the fold.
- Not re-adding locked or age-gated links with the new tool's equivalent.
- Skipping the in-app browser test, then finding a broken embed inside Instagram.
Is switching worth it?
Stay on Linktree if your page is mainly a list of social links for followers and it's working. Switch when your link has a bigger job than that: winning clients, getting hired or selling, where you need room for proof, prices and a clear action. Whatever you move to, the steps above keep the move invisible to your audience.
A timeline that works
Day 1: back up and build. Day 2: test and switch every bio link in one sitting, then add the signpost on Linktree. Week 2: check analytics on both pages and fix anything that broke. Month 2: trim the old Linktree to the signpost and your top two links. Month 3 or later: decide whether to keep the free Linktree account as a permanent redirect for old QR codes.
If you print new QR codes, point them at your own domain rather than any tool's URL. Then the next time you switch tools, you change where the domain points and every printed code keeps working. It's the single best way to make sure you never have to do this kind of migration again.
How featurd does it
featurd imports a Linktree page from its public URL: paste linktr.ee/yourname when you sign up and Ivo brings every link, group, thumbnail, social icon, your photo and bio, then builds the page around it with room for your work, proof and contact. Locked links and Linktree-only blocks like tip jars don't carry over, so re-add those by hand. Your Linktree keeps working until you decide to switch. Details on the Linktree import page, and how the two compare on featurd vs Linktree.