Link in bio for X (Twitter): one website field, used well

Where the link goes on X

Edit profile → Website. X shows it under your bio with a link icon, wrapped through t.co. It's the one permanent link on your profile, so it should point to a page that holds everything: your work, what you sell, how to hire or reach you.

Links in your bio text also become clickable, but they eat into 160 characters. Use the bio for who you are and the website field for the link. Your pinned post is the third place: a post that explains what you're building or offering, with a link, gets read by most profile visitors.

Write the bio for the curious visitor

People open your profile from a reply or a quote post. In 160 characters, tell them:

• What you make or do ("Building tiny tools for indie founders").
• Something specific and current ("Shipping one a month in public").
• One credibility marker ("Prev: infra @ Swiggy").
• Leave the call to action to the pinned post and the website field. A bio that's all CTA reads like an ad.

Pair the link with a pinned post

The pinned post is the best-converting link spot on X because it can explain. "I'm taking 2 freelance projects in November. Here's what I've shipped and how to book a call →" gives the visitor a reason; the website field only gives an address.

Refresh the pinned post when your offer changes. A pinned post from last year that promotes a sold-out product makes the whole profile feel abandoned.

What the page behind the link should do

X visitors are usually checking whether you're the real thing: have you built what you say, do others vouch for you, can they work with you? Lead with proof: shipped projects with links, writing, numbers. Then the offer: products with prices, a booking link for calls, or a contact form for consulting.

featurd pages can show client-confirmed results (proofs) and verified badges for your work email, GitHub or website, which helps a stranger trust a profile they found in a reply thread. You can sell products (paid on Pro, 0% platform fee), take bookings and collect leads from the same page. For writers, Magazine and Paper looks read well; for builders, Terminal or Swiss Kinetic.

Track X traffic properly

Because X wraps every link in t.co, referrer data is often just "t.co" or missing in apps. Add UTM tags (featurd.me/you?utm_source=x&utm_campaign=bio) to the website field and use a different utm_campaign on links in pinned posts or threads.

featurd shows visits by UTM source and campaign, referrer, device and country. That's how you find out whether a viral thread sent buyers or just lookers.

Mistakes that make X visitors bounce

The most common reasons a profile click goes nowhere:

• A website field pointing to a company homepage you don't control, when the visitor wanted to know about you.
• A link page that's just more social icons. The visitor came from a social network; send them somewhere with substance.
• A pinned post that's a year old, or a joke that doesn't explain what you do.
• No way to start a conversation besides DMs. Many people won't DM a stranger but will fill a short form or book a slot.
• Claims without proof. X readers are sceptical; one shipped project with a link beats three adjectives.

If you write threads or newsletters

Writers on X have a natural funnel: a thread gets attention, the last post links to the long version or a newsletter, and the newsletter turns readers into clients or buyers. Your page is the landing spot for that last post. Give it a sign-up form near the top and a short line on what readers get.

featurd collects sign-ups and enquiries with your own questions on every plan. You own the list: export it any time, or on Pro send new leads to your email tool automatically.

What converts from X

Patterns we see:

• A pinned post with a specific offer and a link, refreshed monthly.
• Proof first on the page: shipped work, numbers, testimonials.
• A booking link for people who want to talk; X conversations move to calls fast.
• Consistency: the same photo and name on X and your page, so visitors know it's you.