Link in bio, platform by platform
Each platform hides your link in a different place, with different limits and a different reader. Pick yours for where the link goes, what to write next to it and what the page behind it should do.
Where your Instagram link goes, the 150-character bio and five-link limit, Story link stickers, UTM tracking, and what a link page needs to turn taps into bookings.
Every place a link works on LinkedIn: the profile website link, Contact info, Featured and posts. Character limits, what recruiters and clients do with it, and tracking.
TikTok
Who can add a clickable TikTok bio link (1,000 followers or a registered business account), the 80-character bio, setup in the app, tracking and what converts.
YouTube
Where links work on YouTube: channel header links, video descriptions, pinned comments and Shorts. Limits, what to link, UTM tracking and turning viewers into buyers.
X (Twitter)
Where your link goes on X: the website field, 160-character bio, pinned posts and t.co shortening. How to write it, track it, and what the page behind it should do.
Threads
How links work on Threads: profile links, the 150-character bio, clickable links in posts, the Instagram connection, tracking with UTMs and what the page should do.
Where links work on WhatsApp: Business profile websites, About, status, Channels and chats. Link previews, wa.me links back to you, and what to share with customers.
Questions
Can I use the same link on every platform?
Yes, and it helps: one page that search engines and AI see linked from all your profiles. Add UTM tags per platform so your analytics tell the traffic apart.
Which platforms allow a clickable bio link?
All seven covered here, with conditions: TikTok needs 1,000 followers or a registered business account, and WhatsApp's website fields are on WhatsApp Business.