Link in bio for TikTok: getting the link, and making it pay

Who can add a link on TikTok

TikTok's rule, as of October 2026: a clickable website link in your bio is available to accounts with 1,000 or more followers, or to registered business accounts. A regular business account isn't automatically registered; the registration is a separate verification step. TikTok changes eligibility now and then and rolls features out by region, so if the Website field isn't in Edit profile, update the app and check again.

The link can only be added in the mobile app, not on desktop. Until you're eligible, a plain-text address in your bio is copyable but not tappable, which loses most people. Many creators use that period to build a following with a pinned video that explains what's coming.

Eighty characters: what to write

TikTok's bio is the shortest of the big platforms. Spend it on:

• What people get from following you, in five or six words ("Eggless bakes in 20 min").
• Why to tap the link ("Recipe e-book ↓", "Book a styling call ↓").
• Nothing else. Emoji are fine as separators; hashtags in the bio don't help.

What the page behind the link should do

TikTok viewers tap your link because of one video. Your page should recognise that. Put the thing your recent videos mention first, by name, with its price, and make it buyable or bookable without a second page. Every extra tap in an in-app browser loses people.

Below the main offer, add a free option for viewers who aren't ready to pay, like a recipe card or checklist that collects an email. Then proof: short testimonials or screenshots from customers. Your other socials go last.

featurd pages do this in one place: free downloads and waitlists on every plan, paid products on Pro through your own Stripe or Razorpay with 0% platform fee, and bookings into your Google Calendar. Pages are built to load quickly on a phone, which matters more on TikTok than anywhere else.

Match the page to the feed

A viewer who taps through from a playful, colourful video and lands on a beige corporate page hesitates. Pick a look that matches your content: Bento Candy or Y2K Chrome for playful feeds, Noir for moody ones, Clay for friendly teaching. All looks are free on every plan.

Use the same profile photo on TikTok and your page. It's the fastest signal that the visitor is in the right place.

Track which videos sell

TikTok analytics count profile views and link clicks. They can't tell you which product page converted. Tag your bio link (featurd.me/you?utm_source=tiktok&utm_campaign=bio) and, when you promote something in a specific video, say "link in bio" and change the utm_campaign for that week.

featurd shows visits by UTM source and campaign, referrer, device and country, so you can line up sales and sign-ups against the weeks when a video took off. Free keeps 7 days of insights; Pro keeps full history and exports CSV.

Mistakes that cost TikTok creators sales

The same few problems show up again and again on TikTok link pages:

• Linking to a store's home page instead of the product from the video. Viewers don't search; they leave.
• A page that needs a login, an app download or a long form before the viewer sees the price.
• Ten equal buttons. When everything is highlighted, nothing is, and a viewer from a 20-second video won't read them all.
• An old offer at the top. If your videos moved on to a new product and the page didn't, the link feels broken even when it works.
• Forgetting about non-buyers. Most viewers won't pay on the first visit; without a free option or email sign-up, they're gone for good.

What converts from TikTok

Patterns we see on TikTok traffic:

• Low-price or free first offers. TikTok viewers know you from 30 seconds of video; a ₹199 e-book is an easier yes than a ₹9,999 course.
• The exact product name from the video as the first card.
• Short pages. If the main offer isn't on screen one, most visitors won't find it.
• A pinned video that shows the page, so viewers know what they'll find before they tap.